In some african tribes there is a beautiful tradition:
Every time a baby is born, it is given a new song. IF THE CHILD OR ADULT LOOSES ITSELF IN WRONG ACTIONS ALONG THE WAY, FRIENDS AND FAMILY GATHER TOGETHER TO SING ITS SONG TO REMIND HIM OR HER OF HIS OR HER TRUE IDENTITY.
In norway we have SIMILAR traditionS amongst the sami people, where people have their own joik. We have learnt these tradtitions and combine them with modern branding and composing tools.
music and identity are very tightly knitted and in most religions, music is the most sacred tool of all.
In hinduism, the phrase “sat nam” means true identity expressed through sound; the true sound of you.
Thus we make the real sound of you, your brand and your production, not just some nice music, so that everyone recognize you when they hear the sound of you.