In some african tribes there is a beautiful tradition:

Every time a baby is born, it is given a new song. IF THE CHILD OR ADULT LOOSES ITSELF IN WRONG ACTIONS ALONG THE WAY, FRIENDS AND FAMILY GATHER TOGETHER TO SING ITS SONG TO REMIND HIM OR HER OF HIS OR HER TRUE IDENTITY.

In norway we have SIMILAR traditionS amongst the sami people, where people have their own joik. When a person is being ”joiked”, the sound expresses the personality of that person, and the listeners can recognize the person just by that sound.
We think that´s really cool so we decided to find the sound of you, your brand and your production so that everyone recognize you when they hear the sound of you.

 

READ MORE ABOUT SOUND OF YOU IN THE NEWS:

http://hub.am/14plDz5

http://kreativtforum.no/artikler/nyheter/2013/09/lyden-av-branding